Sysco Marketing Specialist (Italian Specialty) - Corporate - US in Houston, Texas
US6469 Sysco Payroll, Division of Sysco Resources Services, LLC
Minimum Level of Education:
Minimum Years of Experience:
The Marketing Specialist is responsible for our Customers’ success, and growth in the Italian Specialty cuisine segment. In this role, the specialist will collaborate in the building and executing a Cuisine Marketing Calendar of campaigns (digital and traditional), utilizing all relevant resources and aligning with existing marketing activities across the country. Through collaboration with the Director, Marketing and the Platform leadership team, this individual contributor is responsible for delivering the comprehensive, unified marketing plan to include channel placement, timing, promotions, events, and social media campaigns to excite, inspire, and motivate customers and all stakeholders of the platform.
This role will:
Reinforce the organizational culture that demonstrates our purpose of connecting the world to share food and care for one another.
Message all products and services the Platforms offer
Enable our customers’ success to be realized by increasing their strengths and addressing operational and marketing opportunities
Assist and enable our Sales Consultants with tools and collateral for increasing customers’ traffic, check average, sales, profits and patron loyalty.
Develop and design collateral that ensure consistency and full utilization of all transformative capabilities and initiatives, with considerations to Site, Region, and Market geographies.
Supporting collateral will include existing corporate, market and region materials and insights derived from customer, transactions, industry third party and supplier insights.
This role will consume and enhance the collection of advanced rich content to enable Sales Growth, Customer and Sales Consultant confidence. Execute the creation, prioritization and enablement of all Digital Assets and processes through collaboration with a cross functional team to reach the customers within the segment while ensuring a relevant assortment and superior digital experience is offered and marketed.
The Specialist will ensure the enablement of sustainable, profitable sales, case, pound, gross profit and share growth, as aligned with documented strategies of today and future segment growth initiatives, as determined at the Center, validated and localized to align with Market and Region priorities. The scope of this responsibility is USBL and Specialty Divisions.
Duties and Responsibilities:
Identify, curate, manage and maintain materials and tools to market, educate, inform and inspire the trial, retention and growth of the Platform Relevant Assortments. Assist with enabling sales, marketing, training, COGS management, supply chain efficiency, content collection and socialization.
Align with Corporate and Field Sales, Merchandising, Learning & Development, Supply Chain, Operations and Finance to support succinct Segment Strategies where Customer Size, Segment, Geography, Market Basket Share are clearly defined and specific tactical execution plans are enabled, timed and aligned for sustainable profitable sales and profit growth.
Create, refine, communicate, and align on a north star approach toward future segment opportunities, rich content capabilities and technologies, in order to create sustainable practices and behaviors.
Utilize dashboards to measure, monitor and manage KPI’s and financial impact of item data enrichment.
Assist in the assessment of existing and resources required during due diligence and Day 1-100 Merger and Acquisition activity by accelerating, simplifying and documenting standard playbooks for scalable activities across the enterprise.
Collaboratively build and execute an Annual Marketing, Events and Promotions calendar for Corporate Led and Field executed customer and sales consultant facing materials.
Adhere to an “on budget” execution of all initiatives and leveraging synergy across initiatives
- Bachelor’s degree from a 4-year college/university or equivalent combination of education/experience in lieu of a degree sufficient to successfully perform essential job functions
3 years related experience with 2 years of digital/traditional marketing, eCommerce or category management marketing, product management, merchandising experience in CPG, Retail or Foodservice industry strongly preferred. Fiscal responsibility and budget development and execution
A proven track record of leading direct and/or indirect associates a plus
Food service marketing, sales or operational experience
Proven record of innovative implementation and transformation
Team Building and Development
Technical Skill s and Abilities:
Robust graphic design, campaign development, digital demand generation and social media content creation experience
Excellent knowledge of product information management and/or master data management
Great understanding of product and supplier management
Excellent organizational skills
Deep understanding of food service customers’ needs and behaviors
Great communication skills, experience in working in cross functional and matrix organizations
Ability to multitask, prioritize and manage many ongoing projects at once
Entrepreneurial approach to program ownership
Ability to assume responsibility and work independently with little or no supervision
Advanced Microsoft Excel (e.g., formulas, pivot tables, graphing, data connections),
SmartSheets, Microsoft Office, SQL, Visual Basic, Tableau, Business Objects, R, or other relevant data mining software experience preferred
Strong analytical and problem-solving skills
Ability to analyze, design, and document business processes
Demonstrates openness to changes and new ideas
Identifies and demonstrates an understanding of the expectations of suppliers (internal and external)
Reasonable accommodations will be made to enable individuals
Houston, Texas – Office based
Candidates who start work in the months of May, June, July, August and September 2021 may be eligible for medical and prescription drug plan coverage effective on their date of hire*. Standard eligibility rules and timelines apply to all other Sysco benefits, including additional healthcare benefits options, retirement benefits, vacation, and paid sick leave. Please visit https://syscobenefits.com/careers to view additional benefits information. *Exceptions/exclusions may apply
HOW WE PROTECT OUR ASSOCIATES
Personal protective equipment and masks provided
Social distancing guidelines in place
Sanitizing, disinfecting, and cleaning procedures in place
Sysco is the global leader in foodservice distribution. With over 57,000 associates and a fleet of over 13,000 vehicles, Sysco operates approximately 326 distribution facilities worldwide and serves more than 625,000 customer locations.
We offer our associates the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. We’re looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service.
AFFIRMATIVE ACTION STATEMENT:
Applicants must be currently authorized to work in the United States.
We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.
This opportunity is available through Sysco Corporation, its subsidiaries and affiliates.