Sysco Paid Media Specialist - Corporate - US in Houston, Texas
US6469 Sysco Payroll, Division of Sysco Resources Services, LLC
We offer our associates the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. We’re looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service.
Job Profile Summary:
The Paid Media Specialist will manage all paid digital marketing campaigns which includes paid search, display, programmatic and social advertising strategies. Responsible for creating and optimizing paid media channels to support the digital department in their growth goals, maximize ROI, drive traffic, and customers.
Duties and Responsibilities
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch Working cross-departmentally to align campaign strategies and goals across the organization
Providing ongoing actionable insights into campaign performance to relevant stakeholders. Defining, measuring, and evaluating relevant paid media KPIs
Building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
Overseeing and managing the overall budget for paid media. Track, report, and analyze website analytics and PPC initiatives and campaigns
Maintain high levels of up-to-date knowledge of best practices and strategies in the management of online paid media (PPC).
Optimize copy and landing pages for paid search engine marketing campaigns
Support content strategy development with research and information gathering on our target audience.
Research, write, edit, and proofread content including, but not limited to, articles, marketing material, infographic copy and social media postings.
Collaborate with graphic and web teams to build asset visuals and interactive assets.
Provide and report on content measurement using a combination of Web analytic tools, marketing automation, content management systems, and social media management tools
BS/MS degree in Marketing or a quantitative, test-driven field
2-4 years in social media advertising and display/programmatic advertising
Certified in Google AdWords, Google Analytics and Facebook Advertising
Experience managing large paid search digital marketing media budgets and hitting monthly goals for spend, revenue and key performance metrics
Experience with direct client relationship responsibilities includes regular reporting, collaborative strategic planning, and performance management
Strong Excel skills
Ability to handle multiple tasks in a fast-paced
Effective writing, verbal communication, and presentation skills
Strong analytic skills and ability to relate results to client business objectives
Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools
Applicants must be currently authorized to work in the United States.
We are proud to be an Equal Opportunity and Affirmative Action employer, and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.
This opportunity is available through Sysco Corporation, its subsidiaries and affiliates.