Sysco Sr. Digital Marketing Manager - Influencer Marketing & Marketing Communications in Houston, Texas
US6469 Sysco Payroll, Division of Sysco Resources Services, LLC
Up to 25%
Summary of Job Purpose:
The Sr. Digital Marketing Manager is responsible for developing cohesive and integrated demand generation strategies using a full funnel Growth Marketing approach that includes building audiences, nurturing and converting them. Oversee the Digital Marketing team responsible for Social Media , SEO, SEM, Paid Social, Programmatic and other Marketing channels as the role grows.
Duties and Responsibilities:
Lead content creation strategy & efforts - own strategy and execution of performance creative across Marketing channels used in creating the demand.
Track, report, analyze and optimize all demand generation programs based on a comprehensive view of full funnel analytics
Develop and oversee digital campaign strategy, which incorporates customer- facing communications strategy, customer path/journey, and digital media mix. Leverage customer insights, CRM capabilities, and focus groups to inform strategy.
Plan and manage media budgets and identify and manage external agencies and vendors that serve as an extension to the lead generation team.
Serve as the primary contact for all demand generation functions within the marketing team
Understands and uses market research, culinary trends, industry trend data and forecasting and customer feedback to develop compelling content strategies that align with business objectives. Measure success of programs.
Executes the logistics of Sysco brand related and/or category related programs.
Design, build and maintain our digital presence and social listening capabilities. Analyze results and forecasts for gaps and suggest strategic and tactical improvements.
Communicate corporate goals and campaigns strategy to facilitate local marketing activities.
Develop and deploy field-ready digital tools that enhance local marketing capabilities.
Collaborate with agencies, cross-functional team members, and various partners. Create and deliver standard digital programs across enterprise . All other duties as assigned.
5+ years of B2C performance marketing experience with proven success driving growth using Digital Marketing channels
Deep understanding of components of Digital Marketing Programs: Audiences, Platforms (Facebook, Google, Programmatic), Creative and Measurement
Bachelor's degree required, in marketing, foodservice or a related field.
Certification in Google AdWords/Facebook PPC is a plus
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM, Google Analytics and CRM software
Familiarity with web design
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skills
Self-starter, entrepreneurial individual who is well organized, extremely computer literate, and excellent with follow through
Experience with Salesforce, Marketing Cloud, Content Management, and Project Management
Commitment to continuous improvement and innovation.
Ability to work well in a team and build positive relationships with a diverse set of individuals, functions, and cultures.
Maintain an ongoing awareness of trends in the social media landscape, including the tracking of current brand influencer partners, identifying new celebrity + influencer partnership opportunities, and monitoring upcoming content trends across Instagram, Pinterest, and Tik Tok.
Develop a system for tracking ongoing projects, including partners, budget, and the current timeline for upcoming brand mentions.
Drive large brand PR strategy with media relations and press outreach supporting brand campaigns and announcements across food and beverage publications, including print, broadcast, and online mediums.
Maintain ongoing dialogue with key media contacts to drive proactive and reactive media coverage.
Manage inbound press inquiries, fulfilling image and sample requests and credit sheets.
Initiate drafting of core press materials needed to generate press coverage supporting brand announcements, including press releases and creative pitches.
Maintain a current database of media contacts organized by medium, location, and news beat.
Research and identify relevant contacts for targeted outreach.
For information on Sysco's Benefits, please visit https://SyscoBenefits.com
HOW WE PROTECT OUR ASSOCIATES
Personal protective equipment and masks provided
Social distancing guidelines in place
Sanitizing, disinfecting, and cleaning procedures in place
Sysco is the global leader in foodservice distribution. With over 57,000 associates and a fleet of over 13,000 vehicles, Sysco operates approximately 326 distribution facilities worldwide and serves more than 625,000 customer locations.
We offer our associates the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. We're looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service.
AFFIRMATIVE ACTION STATEMENT:
Applicants must be currently authorized to work in the United States.
We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.
This opportunity is available through Sysco Corporation, its subsidiaries and affiliates.